At the end of 2008 the DSA announced an increase in the number of applications to become an instructor. In an economic crisis, Alexandra Davies asks whether driving tuition really is the recession-proof profession…
“I was driving along and we came to a fork in the road,” laughs Darren, 23, who has failed his driving test seven times. “I wasn’t really sure whether to go right or left, so instead of making a decision I hesitated and just went straight ahead up onto the pavement!”
The life of a driving instructor undoubtedly puts your nerves to the test. A foot constantly hovering over the second brake pedal. A perfected ‘count to ten’ calming technique. Dented hubcaps looking a little worse-for-wear. But there is evidently something appealing, as the number of applications to become instructors received by the Driving Standards Agency (DSA) rose 16% between June and November in 2008 compared to the same six-month period in 2007.
In an economic recession where redundancies are coming thick and fast, people are heading for what they believe to be a safety net – a job that is rumoured to be reliable, for surely children will always turn 17 and people will always need to be able to drive. Training schools such as The Instructor College advertise the potential for great earnings as a driving tutor, and hammer home the growing demand for instructors. But belts are being tightened and disposable income for luxuries such as learning to drive is at risk – wanting to do it is one thing but being able to afford it is another.
So, at a point where the recession-immune perception clashes with the economic situation potential learners are finding themselves in, you have to wonder – is driving tuition really a safe profession?
For many the answer is no. Stephen Davies, 56, is a partner in Croydon-based driving firm, Gower, and has been an instructor for 15 years. He is certainly feeling the impact of the financial crisis. The number of new students taken on by him and his partner has dropped significantly from three a week each to one every few months and his business is down by more than a half, continually dropping since last year. A quiet period is routine during the school exam period when students are busy, but after it didn’t pick up over the summer he became worried.
“The image of driving instruction being safe from the recession comes from the idea that everyone wants and needs to learn to drive,” explains Stephen. “People go into it because they have been made redundant and want something they feel to be a secure employment in times of crisis.

Stephen Davies: "People may need to learn to drive, but we need paying!"
“But it’s certainly not recession-proof – I’ve had one pupil this evening who can’t afford lessons anymore as his Dad has just lost his job. There may be hundreds of people wanting to learn to drive, but we need paying for it!”
With most lessons averaging over £20 an hour, the price of learning as well as the cost of running a car means that for many youngsters taking the time to shed those L plates is simply too expensive. And for the parents paying for them, perhaps now driving lessons are becoming a luxury that cannot be afforded anymore.
Learning to adapt
But maybe what is needed is to roll with the punches. Learn Our Way driving school in Liverpool is about to introduce a new course where two students can be taught at the same time and split the cost of a lesson to make driving more affordable.
“As long as people need to go to work and get around, it will be necessary to drive,” says Paul Spencer, 45, who owns Learn Our Way.
“It can cost a lot, especially for students, but the quality of our lessons makes the difference. We have a top pass rate of 84% so get business through recommendations and word of mouth. I train all our instructors so they have the high standards that I have.
“I think in some ways driving tuition is a recession-proof job because there is work always coming in – my instructors are still working 36 hours a week,” he continues.
“But a lot of instructor training schools make it sound so easy, which it is but only when you have the correct training!”
And despite their different takes on the job at the moment, this is something on which Paul and Stephen both agree. Perhaps what is causing this increase in instructor applications is the sudden abundance of television and radio advertising for training schools. Smiling case studies with exciting promises of a sustainable job with a guaranteed place at a driving school. All for a fee of between £2,500 and £5,000 of course.
“You can get some really misleading adverts about what you can earn – turnover is one thing but profit is another,” Stephen points out.
“You have to be realistic about what you will earn and don’t take too much notice of promises. You will probably have to buy a car, get dual controls put it as well as have it insured – you could be looking at over £9,000 and you haven’t even got a pupil yet!
“If you work for a big company like BSM or the AA you will benefit from a higher profile – advertising, marketing, etc – but at the end of the day you are still a self-employed instructor.”
Indeed, when you qualify with the AA you are initially provided with pupils as well as a new car every six months. The group also offers national advertising and a tutor to advise you on the best way of running your business. But at the end of the day, how successful you are is up to you, and as more trainee instructors join such a large school to reap the advantages, self-reliance is vital.
Al Aitken, 30, is about to complete his driving instructor training with The Instructor College in Edinburgh. After working in hotels for several years, he decided to make the move to get his life back and revitalize his career.
“I was sick of my job as a banqueting manager in a hotel – the unsociable hours and working every weekend, Christmas and New Year. Driving instruction has everything I want in a job – I get to be my own boss and choose my hours for pretty much the same money as I was earning before,” he says enthusiastically.
And that is where Al hits the nail on the head. Amid debates about the recession and financial concerns, both Stephen and Paul profess that they would never do any other job.
The pride in a passed test or a learner managing a 3-point-turn without stalling; the human interaction and flexibility of the lifestyle; the new situations that occur on a day-to-day basis: these are pulls on their own before the idea of recession-proof even comes in to play.
No profession is immune to the economic situation without the need for some protective and proactive measures. Perhaps that is why Learn Our Way is not feeling the pinch as much as other driving schools. Regardless, the important thing is to maintain a clear head in the face of promotional adverts and do the research before making a significant career change, looking at the extra costs that are in the small print or come post-qualifying. But the perks of being a driving instructor are still there – both personal and professional – and the sense of satisfaction is undeniable.